Sarah complained to me that she works hard but isn’t getting the results she desires. We have a great conversation about why this is. She was producing the results she desired for her business for many months and then she stopped doing the things that brought them the results. She said that she thought she had done enough, and could now just coast. Her business results were turned around after she realized that “coasting” was costing her her results.
This is a very common situation and I’ve found a great formula to help clients succeed. Here’s what I found and what you can do.
First, I realize that you probably already know this. But it is crucial that you keep this principle in your mind. Action is the only thing that brings about results. It doesn’t matter if you have good intentions or great thoughts. But, it does not matter if you are thinking about it or hoping. Really. Only action can produce tangible, real results. Once you are clear about this fact, you can focus on the 3 other things that will cause failure to produce results.
1. Don’t make promises about results
2. Insufficient action
3. Ineffective actions
Let’s dive deeper into this.
1. Promised results:
a. It is important to keep your promises and to hold someone accountable for them. Why? This is why. You could be a coach or an accountability partner, or even a manager.
b. Promise results and not your actions. One thing I know is that I have had the pleasure of coaching thousands of people. You can fool yourself by promising actions but not delivering results. You may feel frustrated when you don’t produce results. It is very effective to make a promise of the result. This encourages you to take action and think creatively, in order to achieve the result.
2. Insufficient action
a. The result is promised, and then you create a plan. The plan is executed. You then evaluate the plan, depending on how often you want to evaluate it. You will see that you took enough actions to make an impact, but not enough.
b. Simple fix: Add more of the same actions.
3. Ineffective action
a. You promise the result. You create a plan. The plan is executed. You look at the results and realize that you aren’t getting the results you want.
b. Analyse the actions taken and determine which ones were ineffective.
c. Make a plan of new actions.
This simple but powerful strategy will allow you to always create and produce the results you desire.