Engineering and medicine are no longer relevant. The youth of today are seeking new and exciting career options. Media and mass communication are two of the most popular fields in today’s society. Journalism has been around for a long time, but there has been a surge in news channels and newspapers that has led to heightened demand for mass communication professionals. Many students want to study mass communication courses and gain the skills that will allow them to make a career in this area. Journalism, modeling, acting, and jockeying are all included in the same category. They are also becoming more popular. Many excellent institutes offer full-time and partial-time courses in media, film, and mass communication. These courses are available at both the diploma and degree levels.
Mass communication implies communicating with the masses in different ways. The media used will depend on the intended audience and the message being broadcast. Information that needs to be transmitted could be entertainment, news, or both. Radio, television, and print are the most common mediums for communicating with the masses. Internet, a new medium that is rapidly gaining popularity, is not only a popular medium, but it also caters to educated and young people.
There are many top institutes for mass communication in India. The Mudra Institute for Communications in Ahmedabad (Gujarat) is one of the best. It offers a PG Diploma in Management in Communications, PG Programme in Communications Management and Entrepreneurship(PGPCME), PG Certificate Program in Integrated Marketing Management Management (PGCPIMM), Career development Programme in Design Communications Management Management (CDP–DCM), and PG Certificate in Advertising Management (PGCAM). It is a well-respected institute that conducts intake tests.
Another good institute is the Indian Institute of Mass Communication, based in New Delhi. The IIMC was established over 30 years ago and has been recognized by UNESCO as a center of excellence in communication training, research, teaching, and research. The IIMC offers a range of courses, including photojournalism, radio journalism, and television journalism.
The Asian College of Journalism, based in Chennai (Tamil Nadu), is a postgraduate college offering journalism education that is tailored to India and other developing nations in Asia. The curriculum is based upon the current trend of convergence in media and the demands on contemporary journalists for multiple skills.
St. Xavier Institute of Communications, based in Mumbai (Maharashtra), offers a range of services in production and training. The Catholic Bishops Conference of India established XIC in 1969 to promote scholarship and professionalism in media. The Society of Jesus (Jesuits), Bombay Province, manages it.
Indian Institute of Journalism & New Media, a premier post-graduate school of media and journalism, is based in Bangalore (Karnataka). It combines theory and practice to prepare graduates for jobs in the media industry. The center was established in January 2001.
Times School of Journalism is based in New Delhi and offers a Post Graduate Diploma (Post Graduate Diploma) in Journalism. It also includes six weeks of internship with The Economic Times and The Times of India. Eligibility criteria include graduation in any discipline and 50% marks. A PG degree and background in Economics, Finance, Law, or Science and Technology are preferred.
Indira Gandhi National Open University offers courses in mass communications. The course provides students with basic knowledge of Journalism and Mass Communication and sharpens the skills required to work effectively in media organizations.
Film and Television Institute of India-Pune is a great option for those who are interested in modeling and acting. This is a well-known institute that has produced many actors who are working in today’s film and television industries.
There are many types of mass communication. Journalism’s main goal is to inform, educate, and enlighten people about current issues and other relevant social issues. Reporters, newscasters, videographers, and cameramen are highly sought after these days. Advertising is about brand building through innovative and effective communication. Advertising is also highly competitive.
Film-making is another option. This involves learning skills in the areas of acting, directing, and producing. Many young people are now interested in film-making. This requires creativity and a wider perspective. Next is publishing and printing. Publishing courses include the study of scientific methods that are used in this industry. This course also requires an understanding of editorial principles.
Mass communication also includes public relations as a stream. Public relations professionals are highly sought after as they are responsible to build a positive image for an organization.
According to a report from the Federation of Indian Chambers of Commerce and Industry, India’s broadcast and print industries will grow at a compound annual rate of 14% and 22% respectively until 2012. Television will grow to Rs.60,000 crore by 2012. Print is expected to reach Rs.28.100 crore by 2012. There are many opportunities available in these areas, but young people need to realize that these jobs require a lot more than glamour.
