A case study on podcast marketing for business shows how podcasting delivers dramatic results for clients. Podcasting offers significant business marketing potential. Podcasting can be a powerful marketing tool if the online visibility strategy is well executed.
Marketingsherpa.com, a professional marketing agency, has just published a case study entitled “How to Use Podcasts to Promote White Papers That Generate New Business Sales Leads.” Bearing Point used podcasting for a whitepaper promotion and had sign up rates that exceeded 30%, compared to a 10% traditional marketing strategy. This is 200% more than traditional marketing methods.
Here’s a brief excerpt: “Dunay was unsure if podcasts would be popular, especially since his key prospects are conservative. He didn’t bring out strobe lights and trumpets for the launch.
Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) A press release was also issued to the house and an email announcement. Their first podcast was launched in secret on July 29, 2005.
RESULTS
Joy and exultation! The podcasts were downloaded by hundreds of executives. Dunay hoped that 10% would respond to Dunay’s white paper download offer. Instead, 30% did…”
This is an excellent example of how marketers should and could use podcasting to benefit their businesses. Podcasting will be a powerful marketing tool in the future. It will communicate, educate, and drive listeners to take action. The action in this instance was to download the white paper and generate leads.
Since the beginning of the year, I have been trying for nine months to inform business markets about this trend.
This scenario was discussed in a Podcasting White Paper I released a few months ago. Read the full case study at http://www.MarketingSherpa.com
Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results.
It is not a good strategy to create a podcast in a vacuum. You must ensure that your podcasts are heard as much as possible to achieve measurable marketing results.
